This qualification provides students with a sound understanding of the key elements involved in marketing a product or service.
Course Overview
This qualification provides students with a sound understanding of the key elements involved in marketing a product or service. It includes theoretical and practical knowledge pertaining to a range of marketing roles and in both the public and private sectors. Areas such as consumer behavior, international business, e-commerce and marketing strategy make this a highly relevant course in today’s global economy.
Entry Requirements
- • SPM / O-Level (Minimum 3 credits or its equivalent)
- • STPM / Senior Middle 3 / A-Level (Minimum 2 principle passes)
- • With other relevant academic or professional qualifications
Course Syllabus
| PROGRAMME MODULES |
|---|
| Year 1 – Semester 1 |
| 1.1 English I |
| 1.2 Introduction to Information Technology |
| 1.3 Discrete Mathematics |
| 1.4 Introduction to Business |
| 1.5 Introduction to Management |
| 1.6 Introduction to Accounting |
| Year 1 – Semester 2 |
| 1.1 English II |
| 1.2 Introduction to Finance |
| 1.3 Micro Economics |
| 1.4 Advertising and Promotions |
| 1.5 Principles of Marketing |
| 1.6 Retail and distribution |
| Year 1 – Semester 3 |
| 1.1 Pengajian Malaysia 2 / bahasa melayu komunikasi 2 |
| 1.2 Entrepreneurial skills / writing skills |
| 1.3 Etika professional / Hubungan Etnik |
| 1.4 Khidmat masyarakat / Co-curiculum |
| Year 2 – Semester 4 |
| 1.1 Business Communication |
| 1.2 Marketing operations |
| 1.3 Macro Economics |
| 1.4 Consumer behavior |
| 1.5 Customer relationship management |
| 1.6 E-commerce |
| Year 2 – Semester 5 |
| 1.1 Marketing management |
| 1.2 Marketing strategy |
| 1.3 Entrepreneurship |
| 1.4 Supply chain management |
| 1.5 Business Ethics |
| 1.6 International Business |
| Year 2 – Semester 6 |
| 1.1 Industrial training |
| *Modules are subject to change in accordance to MQA requirements |
