Diploma in Marketing

This qualification provides students with a sound understanding of the key elements involved in marketing a product or service.

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START:
May 26, 2018
DURATION:
2.5 Years
ID:
DK130 (W) N/342/4/0161 (09/20) MQA/PA 5807

Address

Kuala Lumpur   View map

Categories

Course

Course Overview

This qualification provides students with a sound understanding of the key elements involved in marketing a product or service.  It includes theoretical and practical knowledge pertaining to a range of marketing roles and in both the public and private sectors.  Areas such as consumer behavior, international business, e-commerce and marketing strategy make this a highly relevant course in today’s global economy.

Entry Requirements

  • • SPM / O-Level (Minimum 3 credits or its equivalent)
  • • STPM / Senior Middle 3 / A-Level (Minimum 2 principle passes)
  • • With other relevant academic or professional qualifications

Course Syllabus

PROGRAMME MODULES
Year 1 – Semester 1
1.1 English I
1.2 Introduction to Information Technology
1.3 Discrete Mathematics
1.4 Introduction to Business
1.5 Introduction to Management
1.6 Introduction to Accounting
Year 1 – Semester 2
1.1 English II
1.2 Introduction to Finance
1.3 Micro Economics
1.4 Advertising and Promotions
1.5 Principles of Marketing
1.6 Retail and distribution
Year 1 – Semester 3
1.1 Pengajian Malaysia 2 / bahasa melayu komunikasi 2
1.2 Entrepreneurial skills / writing skills
1.3 Etika professional / Hubungan Etnik
1.4 Khidmat masyarakat / Co-curiculum
Year 2 – Semester 4
1.1 Business Communication
1.2 Marketing operations
1.3 Macro Economics
1.4 Consumer behavior
1.5 Customer relationship management
1.6 E-commerce
Year 2 – Semester 5
1.1 Marketing management
1.2 Marketing strategy
1.3 Entrepreneurship
1.4 Supply chain management
1.5 Business Ethics
1.6 International Business
Year 2 – Semester 6
1.1 Industrial training
*Modules are subject to change in accordance to MQA requirements