Diploma in Marketing

This qualification provides students with a sound understanding of the key elements involved in marketing a product or service.

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START:
June 26, 2018
DURATION:
2.5 Years
ID:
DK130 (W) N/342/4/0161 (09/20) MQA/PA 5807

Address

Kuala Lumpur   View map

Categories

Course

Course Overview

This qualification provides students with a sound understanding of the key elements involved in marketing a product or service.  It includes theoretical and practical knowledge pertaining to a range of marketing roles and in both the public and private sectors.  Areas such as consumer behavior, international business, e-commerce and marketing strategy make this a highly relevant course in today’s global economy.

Entry Requirements

  • • SPM / O-Level (Minimum 3 credits or its equivalent)
  • • STPM / Senior Middle 3 / A-Level (Minimum 2 principle passes)
  • • With other relevant academic or professional qualifications

Course Syllabus

PROGRAMME MODULES
Year 1 – Semester 1
1.1 English I
1.2 Introduction to Information Technology
1.3 Discrete Mathematics
1.4 Introduction to Business
1.5 Introduction to Management
1.6 Introduction to Accounting
Year 1 – Semester 2
1.1 English II
1.2 Introduction to Finance
1.3 Micro Economics
1.4 Advertising and Promotions
1.5 Principles of Marketing
1.6 Retail and distribution
Year 1 – Semester 3
1.1 Pengajian Malaysia 2 / bahasa melayu komunikasi 2
1.2 Entrepreneurial skills / writing skills
1.3 Etika professional / Hubungan Etnik
1.4 Khidmat masyarakat / Co-curiculum
Year 2 – Semester 4
1.1 Business Communication
1.2 Marketing operations
1.3 Macro Economics
1.4 Consumer behavior
1.5 Customer relationship management
1.6 E-commerce
Year 2 – Semester 5
1.1 Marketing management
1.2 Marketing strategy
1.3 Entrepreneurship
1.4 Supply chain management
1.5 Business Ethics
1.6 International Business
Year 2 – Semester 6
1.1 Industrial training
*Modules are subject to change in accordance to MQA requirements

Our Vision

To provide a high quality and personalized learning environment to develop work-ready graduates through excellence in teaching.

Our Mission

Through efficient and effective delivery of high quality learning, we are committed to helping each and every student achieve their full potential.

Core Values

  • Integrity – to be honest and trustworthy
  • Courage – to step up, take responsibility and question
  • Respect – to value self and others

Bandar Success Model

Highly employable graduates with practical experience supported by the Bandar Career Advantage programme

BANDAR COLLEGE

Bandar College is a premier college for Malaysian and International students. Our commitment to quality and student outcomes has guided us in the way we conduct our teaching and the way we provide the foundation for our students to become valuable corporate citizens.

CONTACT

Email: contact@bandar.edu.my
Telephone: +60 3 2026 7401/2/3
Address: Level 7, Faber Imperial Court,
Sheraton Imperial Hotel,
Jalan Sultan Ismail,
50250 Kuala Lumpur

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